Our mission

A full team, in every business owner's pocket

Running a business means being the marketer, the designer, the copywriter, the receptionist and the strategist — all at once. Most owners can't afford to hire all of that. We think AI should change that.

Veluma started with a simple frustration: brilliant small businesses held back not by their work, but by everything around the work. The website that never gets built. The bookings taken on scraps of paper. The marketing that never gets written.

So we built Veluma — not another chatbot, and not yet another single tool to bolt on. Veluma is a connected operating system for your business: describe what you do, and it researches your market, builds your website, takes your bookings, writes your content and keeps suggesting what to do next — all from one shared understanding of your business.

The goal is an AI office in your pocket — the capabilities of a big company, in the hands of the person running a small one.

What we believe

Powerful AI only helps if you can trust it. These principles guide everything we build.

You stay in control

Hattie proposes and drafts; you decide. Anything that matters needs your say-so — nothing goes out behind your back.

Explainable and reversible

Every action is clear and can be undone. No black boxes, no lock-in — your work is always yours to change.

One shared memory

Hattie remembers your business — your services, prices, customers and goals — so everything it does is consistent and on-brand.

For any business

From sole traders to salons to tradespeople, Veluma adapts to what you do. No industry left out.

Augment, don't replace

Hattie takes the busywork so you can do the work only you can do. It's a team that works for you, not instead of you.

Your data is yours

Your business information stays private to you, and is never sold or shared. Full stop.

Come build with us

Describe your business and see what Hattie can do. It's free to start.

Get started free